Concept Directions
Distinct directions to react to, so you are choosing between ideas rather than approving one.
Logo & Brand Mark
Logo Design
An original logo delivered in every format you will ever need — print, web, signage and favicon — with the source files and usage rules included.
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✓ Vector Source
★ Original Work
Service Overview
A Mark That Works Everywhere
A logo has to survive being printed two centimetres wide on a business card, embroidered on a shirt, and shown as a favicon at sixteen pixels. Most logos that look good on a designer's screen fail at least one of those tests.
We design in vector, test the mark at every size it will actually be used at, and deliver horizontal, stacked, icon-only and single-colour versions so you are never stuck redrawing it later.
- Original design, not a stock template
- Vector source files you own outright
- Horizontal, stacked, icon and mono versions
- Tested at signage size and favicon size
What's Included
What a Logo Project Delivers
Every version and every format, plus the rules for using them.
Full Variation Set
Horizontal, stacked, icon-only, single-colour and reversed versions of the final mark.
Every File Format
AI, EPS, SVG, PDF, PNG and JPG, plus favicon and social profile sizes ready to upload.
Usage Guide
Colour codes, clear space, minimum size and what not to do with the logo.
Our Process
How a Logo Comes Together
Discovery
We learn the business, the audience and the logos you like and dislike.
Concepts
You receive distinct directions, each shown in real use rather than floating on white.
Refine
The chosen direction goes through rounds of revision until it is right.
Handover
Every variation and format delivered, with the usage guide.
Questions
Frequently Asked Questions
How many concepts will I see?
Three genuinely different directions, each presented in context — on a sign, a card and a phone screen — so you can judge how it will actually look. Three considered options beats ten variations of the same idea.
Do I own the logo completely?
Yes. Full ownership transfers to you on final payment, including the vector source files. We do not resell or reuse a client mark, and we do not retain any licence over it.
How long does it take?
Usually seven to ten working days from brief to final files, depending on how quickly revision feedback comes back. We can compress that if you have a launch date, as long as you can turn feedback around quickly too.
Can you redraw my existing logo properly?
Yes, and it is a common job. If all you have is a low-resolution JPG, we can rebuild it as clean vector artwork and produce the full variation set — usually cheaper and faster than a new design, and it keeps the recognition you have already built.
Ready for a Logo That Lasts?
Tell us about the business and we will show you what we would explore.