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🛒 Case Study

Speeding Up E-commerce Sales

Traffic was arriving and products were reaching the cart, but the orders were not being completed. We closed that gap.

Shohoz Kroy BD — Speeding Up E-commerce Sales
__x Return on Ad Spend
+__% Monthly Revenue
-__% Cart Abandonment

Project Snapshot

  • Industry E-commerce
  • Location Bangladesh
  • Services Catalog Ads, Retargeting, Creative Testing
  • Timeline __ months
Project Overview

Project Overview

Shohoz Kroy BD is an online shop that adds new products regularly. The advertising was running and the traffic was arriving — but sales were not satisfactory against what the ads were costing.

We connected the product catalog and launched dynamic ads, then separately retargeted the people who had viewed a product or left one in their cart.

The Challenge

Ad spend was climbing, but sales were not climbing with it.

  • The same ad used for every product
  • No way to bring back customers who abandoned a cart
  • No clarity on which products were actually profitable

The Solution

Catalog-driven dynamic ads with layered retargeting.

  • Dynamic product ads driven by the product catalog
  • Separate retargeting for view, add-to-cart and checkout
  • Profit and loss tracked per product
What We Did

Four stages of work

Catalog Setup

The full product feed connected to Facebook and updating automatically.

Retargeting

Showing each person exactly the product they had already viewed.

Creative Testing

New creative every week — variations of image, video and copy.

Profit Tracking

Budget decisions made on actual profit, not on ROAS alone.

Process

How We Ran It

01

Data Setup

Connecting the pixel, the conversion API and the catalog correctly.

02

Launch

Running prospecting and retargeting campaigns alongside each other.

03

Optimise

Switching off weak creative and moving that budget to the better products.

04

Scale

Scaling budget step by step on the products that were actually profitable.

Catalog & Retargeting

Once the product catalog was connected to Facebook it became possible to show someone exactly the product they had already looked at — which cut cart abandonment noticeably.

Add screenshots of the catalog setup or the retargeting campaigns here.

The Results

The Results

Put in the real numbers from Ads Manager and your order reports.

__x Return on Ad Spend
+__% Monthly Revenue
-__% Cart Abandonment

Amazing Service! Advertising Master BD boosted my business growth with their precise strategies. Highly satisfied and definitely recommend! ⭐⭐⭐

Shohoz Kroy BD Facebook recommendation

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