Benchmark & Audit
What ranks, what converts and what nobody visits, recorded before anything changes.
Website Redesign
Website Redesign
Modernise an outdated site without losing the search rankings you already have — audited first, redirected properly, and measured after launch.
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✓ Rankings Protected
★ Redirects Mapped
Service Overview
Redesign Without Losing What Works
The most expensive mistake in a redesign is launching a beautiful new site that quietly loses half its search traffic, because URLs changed and nobody mapped the redirects.
We start by recording what currently ranks and converts, protect exactly that, and then improve everything around it. Design is the visible part of a redesign; the migration plan is the part that decides whether it succeeds.
- Current rankings and traffic benchmarked first
- Full URL redirect map before launch
- Content audited: keep, rewrite or remove
- Traffic monitored closely after go-live
What's Included
What a Redesign Covers
The visible improvements, and the invisible work that protects your traffic.
New Design
A modern, mobile-first design built around how visitors actually move through the site.
Redirect Mapping
Every old URL mapped to its new home, so rankings and inbound links survive the move.
Performance
Speed, Core Web Vitals and accessibility improved as part of the rebuild.
Our Process
How a Redesign Is Managed
Audit & Benchmark
Rankings, traffic, top pages and conversion paths recorded as a baseline.
Design & Content
New design agreed, and existing content sorted into keep, rewrite or retire.
Build & Map
The new site is built and every redirect is mapped and tested on staging.
Launch & Watch
Go live, then monitor rankings and errors daily through the first weeks.
Questions
Frequently Asked Questions
Will a redesign hurt my Google rankings?
It can, badly, if URLs change without redirects — that is the single most common cause of traffic collapse after a relaunch. Done properly, with a full redirect map and preserved content, rankings usually hold and often improve because the new site is faster.
Can you keep our existing content?
Where it is working, yes. The audit tells us which pages earn traffic and enquiries; those are preserved and improved rather than rewritten for the sake of it. Pages nobody visits get retired or merged.
How long does a redesign take?
Usually four to six weeks — longer than a fresh build, because auditing existing content and mapping redirects takes real time. That extra time is precisely what protects your traffic.
What if the new site has problems after launch?
We monitor closely through the first weeks — search console errors, rankings, broken links and form submissions — and fix issues as part of the project rather than as a new job. Launch is not the end of the engagement.
Is Your Website Showing Its Age?
Send us the URL and we will tell you what is worth keeping and what is not.