Logo System
Primary mark plus stacked, horizontal, icon-only, mono and reversed versions with clear-space rules.
Brand Identity System
Brand Identity Design
The full system — logo, colours, typography, imagery and the rules for using them — so everything your business produces afterwards looks like it belongs together.
ID
✓ Full Guidelines
★ Every Asset
Service Overview
Build It Once, Use It Everywhere
A logo on its own is not a brand. Without agreed colours, typefaces and layout rules, every new poster, invoice and slide is designed from scratch by whoever happens to be making it — and it shows.
An identity system settles those decisions once and writes them down. After that, work gets faster and cheaper, because nobody is re-deciding what blue the company uses.
- Logo system with every variation
- Colour palette with print and screen values
- Typography rules for headings and body
- A written guideline document your team can follow
What's Included
What the Identity Contains
Everything needed to keep the brand consistent without asking a designer each time.
Colour & Type
A defined palette with HEX, RGB, CMYK and Pantone values, and a type scale for headings and body text.
Imagery & Graphics
Photography direction, icon style and the graphic elements that make the brand recognisable beyond the logo.
Guideline Document
A practical PDF covering correct use, common mistakes and templates for the pieces you make most.
Our Process
How an Identity Is Built
Discovery
We establish positioning, audience and the impression the brand needs to make.
Direction
Visual directions presented as full worlds — logo, colour, type and layout together.
Build the System
The chosen direction is extended into every variation, asset and template.
Document & Hand Over
Guidelines written, all files delivered, and a session with your team on using them.
Questions
Frequently Asked Questions
How is this different from just buying a logo?
A logo project answers one question: what is the mark. An identity answers all the others — which blue, which font, how much space, what the photography looks like, what a poster is supposed to look like. Without those answers, consistency falls apart within a few months.
How long does a full identity take?
Typically three to five weeks. The discovery and the direction stage take the longest, because those are the decisions everything else follows from. Extending the chosen direction into all the assets is comparatively fast.
Can you rebrand an existing business without losing recognition?
Yes, and often that is the right approach — evolving the mark and tightening the system around it rather than starting again. We will tell you honestly whether your existing equity is worth keeping or whether a clean break serves you better.
What files do we end up with?
Every logo variation in vector and raster formats, colour values for print and screen, the licensed or open-source font files, template files for common pieces, and the written guideline PDF. All editable, all yours.
Ready to Look Like One Business?
Show us what you have now, and we will scope what a full identity would take.