🏪 Case Study

From Local Shop to Online Sales

The only customers were the people who walked past the shop. Now the whole surrounding area knows it.

+__% Monthly Sales

+__ Daily Enquiries

__km Delivery Radius

Project Snapshot

Industry Retail / General Store
Location Sylhet, Bangladesh
Services Google Business Profile, Local Facebook Ads
Timeline __ months

Project Overview

Habib General Store is a well-established neighbourhood shop. Sales depended entirely on people walking past — there was no online presence at all.

We started by creating a Google Business Profile to put the shop on the map, then ran radius-based Facebook advertising on a limited budget to reach customers nearby.

The Challenge

A small budget and zero online presence — both had to be handled at once.

The shop did not exist on Google Maps
A very limited advertising budget
No way to take orders online

The Solution

The entire budget spent only on the surrounding area — waste close to zero.

Google Business Profile created, with photos and hours kept up to date
Radius targeting centred on the shop
Direct ordering through WhatsApp and Messenger

What We Did

Four stages of work

Google Business Profile

Adding the address, opening hours, photos and product list to make the shop visible on the map.

Local Ads

Advertising only within a set distance of the shop, so no budget is wasted.

Order on Messenger

Orders taken straight from the ad into Messenger, with fast replies set up.

Review Collection

Collecting Google reviews regularly from satisfied customers.

Process

How We Ran It

Setup

Setting up and tidying the Google Business Profile and the Facebook page.

Content

Establishing a routine of regular posts with product photos and prices.

Local Ads

Launching advertising on a small budget using radius targeting.

Repeat

Retargeting previous customers to bring them back again.

Local First

Advertising across the whole country would have been pointless — the real customers are the people living within five kilometres of the shop. The entire strategy was built on that.

Adding photos of the shop, of deliveries or of customers would bring this case study to life.

The Results

Put in the real numbers from the shop's accounts and from Ads Manager.

+__% Monthly Sales

+__ Daily Enquiries

__km Delivery Radius

Advertising Master BD এর সেবা নিয়ে আমি পুরোপুরি সন্তুষ্ট। তাদের প্রফেশনাল অ্যাপ্রোচ এবং সঠিক মার্কেটিং স্ট্র্যাটেজি আমার ব্যবসার সেল দ্বিগুণ বাড়িয়ে দিয়েছে। Highly recommended!

Habib General Store Facebook recommendation